Portfolio

Ashley Sewall

Miami Hurricanes Football

In one of my PR writing classes, we spent the semester working with a client of our choosing and developing a media kit for them. I decided to work with the University of Miami football team, crafting a backgrounder, fact sheet, news release and more seen below. This experience gave me a look into the fast-paced environment of PR, especially sports PR, and taught me how to build documents necessary for a media kit.

Executive biographies of Miami Athletics Director of Athletics Dan Radakovich and Football Head Coach Mario Cristobal.
Fact sheet on Miami Hurricanes Football program.
Backgrounder on Miami Hurricanes coaching staff page 1.
Backgrounder on Miami Hurricanes coaching staff page 2.
Backgrounder on Miami Hurricanes coaching staff page 3.
Backgrounder on Miami Hurricanes coaching staff page 4.
Backgrounder on Miami Hurricanes coaching staff page 5.
Backgrounder on Miami Hurricanes coaching staff page 6.
Backgrounder on Miami Hurricanes coaching staff page 7.
Backgrounder on Miami Hurricanes coaching staff page 8.
Backgrounder on Miami Hurricanes coaching staff page 9.
News advisory on the announcement of University of Miami spring practice schedule.
News release on the first spring training session for the Miami Hurricanes.
Feature story on Miami Hurricanes defensive lineman Rueben Bain Jr., page 1.
Feature story on Miami Hurricanes defensive lineman Rueben Bain Jr., page 2.